140 North East 4th Avenue
Suite C
Delray Beach, FL 33483
United States - Map
Phone: 561-276-2239
Fax: 561-276-2268
Web Site: http://www.celsius.com
Celsius Holdings, Inc Filings

Celsius Holdings, Inc., through its subsidiaries, Celsius, Inc. and Celsius Netshipments, Inc., engages in the production, distribution, and marketing of functional beverages in the United States. The company offers Celsius, a calorie burning soda, which is available in cola, ginger ale, lemon/lime, orange, and wild berry flavors. It sells its products through grocery, drug, convenience, club, and mass channels; health and fitness channels, including health clubs, spas, gyms, and similar locations; and vend

ing and food service channels. Celsius Holdings also sells its products through the Internet. The company was founded in 2004 and is based in Delray Beach, Florida.

The Celsius Story

What if you could enjoy the great taste of a soda and actually burn calories?
This simple question sparked more than four years of scientific research and taste trials that led to the development of Celsius®, the Original Calorie Burning sparkling beverage. Celsius Inc. has its roots as a sports nutrition company with the goal of bringing healthier refreshment through science and innovation. Celsius was developed by a dedicated team of experts united by a strong commitment to science. It was important that Celsius be shown to work effectively.

Multiple clinical studies have shown a SINGLE SERVING of Celsius burns calories by raising metabolism generating increased energy, alertness and focus. Our double-blind, placebo-controlled clinical research confirmed its functional benefit. Specifically, we discovered that a SINGLE SERVING of Celsius (one 12 oz bottle or can):

Burns up to 100 calories
raises metabolism on average by 12%
Provides sustained energy for up to 3 hours

Celsius has created a brand new functional beverage category that burns calories without sacrificing taste. Celsius is designed to be a great replacement beverage for people that like the taste of a soda, the boost of an energy drink or coffee, but do not want the jitters or extra calories and chemicals that are found in them. Celsius is a healthier choice and is unique in that it is designed to be as natural as possible. Celsius has no chemical preservatives, no carbs, no sugar, no aspartame, no high fructose corn syrup, and is very low in sodium. And Celsius is loaded with good for you ingredients such as Green Tea with EGCG, Ginger, Calcium, Chromium, B vitamins, and vitamin C, all which work together to raise metabolism, resulting in a sustained calorie burn while keeping you energized.

So Burn More Calories with Every Sip!

Enjoy the great taste of burning Calories with Celsius, the Original Calorie Burner.

Our Company

Business Description
Celsius Holdings, Inc. (OTC BB: CSUH.OB) distributes its Celsius® product, the earth's first calorie burning soda, through its wholly-owned operating subsidiary, Celsius, Inc., which is gaining attention in the emerging $36 billion functional food and beverage category, for its focus on the development and marketing of healthy, performance-based beverages. Celsius, Inc. is an innovative sports nutrition company dedicated to bringing consumers healthier refreshment through science and nutrition.

Celsius was launched in June 2005 after publicly releasing a clinical study at the International Society of Sports Nutrition proving it was, "Earth's First Calorie Burning Soda." Celsius, Inc. is building unique distribution strategies to gain broad penetration in all channels serving its consumer targets in all geographies. Currently, Celsius can be found in leading retailers including Albertsons, Vitamin Shoppe, Hannafords, Sweet Bay, Valero and many others in over 40 states, as well as online.

Company and Product Overview
Celsius Inc., (formerly Elite FX, Inc.) was formed in 2004 to create and market functional beverages. Its mission is to bring a new approach to the burgeoning $36 billion functional food and beverage market and to deliver clinically proven functionality in strongly branded, great-tasting beverages and other products. The company's first product, Celsius, is both the first calorie-burning soda and the first functional beverage product to launch with clinical proof of functionality. Having successfully launched Celsius regionally, Celsius Inc. began seeking additional resources to expand distribution and marketing activities nationwide. On January 25, 2007 the company announced that it had entered into a merger agreement with Celsius Inc., a wholly owned subsidiary of Celsius Holdings, Inc., (formerly Vector Ventures, Inc.), a publicly traded corporation organized under the laws of the State of Nevada. The surviving entity is Celsius Holdings, Inc. Celsius is widely credited by experts and the media with having created a completely new category of functional foods that burns calories without sacrificing taste. Celsius is designed to be a great replacement beverage for people who want to enjoy the taste of a soda and crave the energy of an energy drink or coffee but, don't want the calories and chemicals that are found in many of these beverages. Celsius is designed to be as natural as possible. Celsius is loaded with healthier nutritional ingredients such as Green Tea with EGCG, Ginger, Calcium, Chromium, B Vitamins, and Vitamin C. It is the earth's first proven "thermogenic" calorie-burning beverage coupled with the great taste of a soft drink. Celsius works by raising metabolism an average of 12 percent over a 3 hour period resulting in a calorie burn and sustained energy boost. A clinical research study, consisting of a double-blind, placebo controlled, crossover clinical study, released June 18, 2005 at the International Society of Sports Nutrition conference proved that Celsius burns calories. Just as important as what's in Celsius is what's not. Celsius has no chemical preservatives, no carbs, no sugar, no high fructose corn syrup, and is very low in sodium.

Celsius and Celsius, Inc. Highlights

Celsius is the first calorie-burning soda and the first functional beverage product launched with clinical proof of functionality
Celsius has gained distribution in many regional grocery chains - Albertsons, Vitamin Shoppe , Sweet Bay, Hannafords, Valero.
Over 800 TV news casts during launch, and appeared on major broadcasts such as the "NBC Today Show." In all, Celsius has received approximately $10 million in media coverage nationally.
$36 billion functional food and beverage market
Widely credited by experts and media as being first to market, quickly getting traction in a huge category
Seasoned Management Team
Awarded "Best New Product of 2005" - Energy Drinks - Beverage Industry Magazine
Winner, Beverage Innovation Magazine's Best New Functional Drink of 2007 and runner- up in the Best New Health Initiative category
Named #1 Food and Beverage Trend for 2007 by Prestigious Market Research Firm Datamonitor

RECORDED CEO INTERVIEWS

Interview #1 3/19/2009